Baxter of California

 
In the 1960s the idea of a just-for-men line of toiletries barely raised any interest, except with a particularly prescient man, Baxter Finley, who was determined to meet manly grooming needs with products free of feminine floral scents and pastel colors. Baxter of California was the result, an ever expanding range of effective and nourishing skin care products made for men, inspired by a man with a vision. Purchase the regimen that started a men's care revolution.

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