Given the recent boom in men’s grooming and all the hype of new products, ingredients and celebrity endorsements, Baxter Finley must be having a great laugh.
Finley is the unsung father of the modern men’s skincare industry. Moving from New York City to Los Angeles to work in the fast paced world of advertising in the mid 1960’s Finley realized the constant heat and sun was doing a rough number on his skin. After searching high and low for a moisturizer that wasn’t pink or floral, he finally gave up and created his own, which he called Super Shape. The first line of grooming products created just for men, which he named Baxter of California, was launched from his Beverly Hills headquarters in 1965.
With the massive success of Super Shape, Baxter began churning out more men’s products including Skin Toner for Men, Enriched Night Cream for Men, Under Eye Concentrate for Men, a vitamin enriched soap and a soothing shaving cream. By the 1970’s every Hollywood hotshot was slapping their mugs with Baxter’s bounty. Not only had he launched the first men’s grooming line in the US, but he identified it with the preeminent men of that era. Baxter of California developed a solid reputation for producing premier products specially formulated to meet men’s skincare needs, products that have been sought after by everyone from the guys next door to leading men from Hollywood. This was the line for the ultimate playboy.
Today Baxter of California has a new look and feel with updated packaging, exciting new imagery, new cutting-edge men’s products that target very specific skincare needs, and improved formulations that combine the trusted traditions of science with fine ingredients with nature. Ideal for all skin types, the high-tech assortment works alone or in tandem, providing men with intelligent skincare solutions to anti-aging, shaving, cleansing and basic skin-care.
Clubman Pinaud & Lustray
Clubman has been synonymous with good grooming since 1810. The house of Ed Pinaud sold perfumes, shaving soaps, creams, ace and complexion powders and dozens of other beauty and grooming products. Pinaud’s specialties included the Eau de Quinine, a fragrance for hair, as well as perfumes by the name of Violette Reine, Brise embaumee Violette, Boquet de Foscarina, Genet d’Or and Marie Louise. Pinaud also served as the perfumer for the court of Napoleon III and created his first aftershave, Lilac Vegetal for the Hungarian calvalry. He later launched his Clubman line of products, commissioning an artist to create the trademark dapper Frenchman for the labels.
Today, Clubman offers a wide range of men’s grooming products. A popular seller, the Clubman Moustache kit includes a tube of wax and a custom moustache comb/brush. Clubman’s Styptic Pencil stops bleeding from razor nicks quickly while Clubman’s Nick Relief contains aloe and vitamin E for sting-free treatment. Rich emollients and botanical ingredients are combined in Clubman’s Shaving Gel, which softens facial hair and lubricates the skin. Today, Clubman colognes and aftershaves exude scents of lime, citrus, rum, musk, and vanilla. But old standbys like Lilac Vegetal After Shave Lotion and Eau De Quinine cologne still hold their own in the marketplace. Bob Hope was a lifelong fan of the products, as are Kirk Douglas and Donald Trump, which proves that quality never goes out of style.
Col. Ichabod Conk
Makers of "world famous" glycerin shave soap, the soap the company was founded on. Col Conk is the only company in the U.S.A that makes a complete line of wet-shaving products.
Edwin Jagger
Edwin Jagger sets the standard for impeccable male grooming. Established in 1988, E. Jagger is a family-run business where integrity, promise and inspired design go hand in hand. Over two decades, their business has grown into a global leader in male and female grooming product manufacture. Edwin Jagger delivers products to all corners of the globe, and many leading brands in the UK and USA commission them to design exclusive ranges of luxury wet shaving items.
The unique appeal has much to do with the personal input of the owner and founder, Neil Jagger, who designs every piece as with the absolute attention to detail we pay to the highest standards of manufacture.
Edwin Jagger exemplifies traditional English quality style combining it with state of the art design, up to the minute manufacturing techniques and the heritage of long established Sheffield craftsmanship.
Gold Dachs
Gold Dachs is a very well renowned company in Alpenrod, Germany. Their shaving soaps are known and respected in Germany as one of the best. Their reputation is based on the use of very pure and natural ingredients.