Proraso
Coming from a country that has produced some of the most beautiful art pieces in the world is a company that puts the touches of masterpiece into men’s shaving. Proraso is a brand of men’s grooming products that seek to add the Italian touch of beauty and renaissance to the modern man’s grooming habits.
Ludovico Martelli started Proraso as a cosmetics company. After 4 decades, the involvement of the family increased when his son, Piero, joined the family business. Slowly, Proraso gained recognition among Italian men for the various grooming products that it offered. Most notable among these was the “crema miracoloso” (miracle cream) which could be used both as a pre-shave and an after-shave cream. Proraso’s reputation skyrocketed with the introduction and subsequent gain in popularity of the product.
Proraso products are made with natural ingredients such as aloe vera, mentholatum, and eucalyptus. These ingredients are used to soothe the skin and to ensure a safe smooth shave every time. The products offered include shaving creams, soaps, before and after shaving solutions, and other grooming and shaving accessories.
Proraso offers unmatched quality, founded on expertise and experience. It provides men with the necessary tools that experienced barbers of Italy have been using for over 55 years.
Proraso does not live by trends. No matter what trends are coming and going, Proraso stays true to its believes that shaving is an essential element in the lives of men. It is a ritual; it is a tradition that will remain the same no matter what.
